A review of London said the company has identified a network of bots that fraudulent marketers billions of ads per month with visitors ghost . These Botnets are reported to rely on more than 120,000 infected Windows computers located in USThe findings announced on Tuesday by Spider.io, a company that specializes in finding normal internet traffic. Spider said identified at least 202 sites where the majority of visitors bot, not a normal human visitors, and every major label involved in the purchase of automated ad was paid for ads showing bot . Demonstrated a visit to one of the sites affected on Tuesday morning ads from brands like Crest (PG) and Bank of America (BAC) bot network. Which is a collection of infected computers controlled remotely, is not new and has long been used by hackers for malicious activities such as stealing passwords or espionage.
Spider said it the first time the bot networks are deployed specifically to target display ads involuntarily media company paid.Working technology companies, including Boston-based DataXu, Spider learning patterns traffic and activity of ads on various websites. Spider, DataXu, and advertising industry executives from the two companies that do not want to be named to explain motives and tactics of the world botnet.The "ad tech," in which companies use automated platform to buy and sell ads in real time, highly complex. Involves a large online exchanges where the issuer invites marketers to bid on their Web real estate. The publisher-and intermediate-range paid every time they look or, in some cases, creating a better clickable upon.While stock market, they also make it easier for participants to enter the stream of dishonest ads. Because marketers buy millions or billions of ad impressions at a time, it is difficult to verify whether the ad is appearing before a real person or in front of the bot. As described in the Adweek piece Tuesday, ad exchange economy has given rise to "ghost sites" seem normal, but the website of the actual vector for fraud traffic.According an advertising executive who is familiar with the investigation Spider, 202 "ghost sites"; were seen together sounds like day-to-day care or consumer sites, such onlinesportskit.com and superstar-gossip.com, many sites, which contain a small number of bare bones news, owned by ad networks (a service that federates of ad sales) is called AlphaBird. The executive added that, in some cases, the owner of the site may not be aware of any suspicious activity on the site but they are at least aware of the increasing traffic. (We ask that AlphaBird for comment and will update when the company responds.) So how, exactly, do the bot make money? According to the executive, this scheme is likely to be based on "re-targeted" ads, the ads that show up based on the use of the sites visited.
For example, you could put the department store site uses browser cookies to show ads for sale when a user visits a site unrelated trip. In the case of botnets, bot will first visit the store to store trick to pay for the ad when the results bot to visit the ghost site.A visit Tuesday morning to superstar-gossip.com, one of the sites associated with the network bot, displaying ads from major brands like Crest, Bank of America, and the City of New York. Here is a screenshot of the ads in addition to a generic story celebrity website (I've added an arrow pointing to some brands pay on site): [image 1 attached] In this case, the brand that paid for the ad to show the real target I. According to the Spider, the ads displayed on the bot most of the time. Advertisers pay for that.In article describes botnets, Spider said it was observed irregular traffic patterns since December. He said the individual bots that make the network such as the Internet users, but the actual act together, they find suspicious: Despite the sophistication of each individual bot micro level, the traffic generated by a botnet in a homogeneous aggregate. All browsers bot reporting themselves nine Internet Explorer running on Windows 7. The bot visit the website of the same range, with little variation.Spider, pitting large botnet discovered botnet is also Microsoft (MSFT) recorded in February, will create infographics that compare regular traffic and bot traffic, side by -side. This slide shows the top botnet click (left) and moving the mouse (right). They are reasonably uniform distribution, unlike the real person and click the mouse to slide action below [Image 2 and 3 attached] Spider says "click-through" rates on ads in 202 the site is 0.02 percent, which is the normal rate for the ad industry, but said the low click-through rate appears intended to avoid drawing attention to scam.Christian Carrillo, vice president of innovation in DataXu, said the company is providing data for the investigation Spider ad because he wants to "clean up the value chain" of online advertising. "Industry will benefit from the efforts of the company as Spider, but it is a long process," he said. He also likened the problem in online ad exchange in previous efforts to clean up desktop virus, a process that requires years.Also from GigaOM: Sector Roadmap: SQL-to-Hadoop platform in 2013 (subscription data requiredStructure 2013Report: The CIA and Amazon Are Over secretly in cahoots CloudCall podcast: Samsung Galaxy S Smartwatches and 4 TextMe features Galaxy Note Trying Birthday Skype Mobile App, First
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